Entitled “Courting Greatness”, Reebok’s latest campaign is an exploration of basketball at a community level. The film is a celebration of the year in which both AI and Shaq were inducted into the Hall of Fame - the culmination of their basketball journey from street corner to athletic immortality via enshrinement in the sport’s highest honor. To launch said sneaker,  ANDRE BATO FILMS produced a film that features real members of AFTER SCHOOL ALL STARTS, one of the largest free school-based after-school community basketball programs in the country. Directed by Nicholas Rotondi, Agency M&C SAATCHI SE.