For the last half century, Nike has been an evolving and groundbreaking work in progress—constantly redefining sport and what it means to be an athlete.
For Nike’s 50th anniversary, ANDRE BATO CORP highlighted the work and stories of the Makers remixing Nike’s past and present to create a new vision of the brand for the next 50 years (and beyond). With a film directed by Dylan Knight, AB CORP produced an anthemic motion campaign celebrating the next generation of makers helping to shape a new creative vision for Nike.
Director: Dylan Knight
Production: ANDRE BATO CORP