Directed by Sam Sulam, “Turn Up Movement” is Adidas' latest headphones campaign. The spot finds superstar rapper Quavo (one-third of The Migos), with the help of Adidas headphones, as he utilizes sport to reconnect, inspire, and motivate himself to sustain the lifestyle of a multi-hyphenate artist. The campaign was produced by AB FILMS and helmed by creative agency M&C Saatchi S&E.