ADIDAS: NEVER ON PAUSE

New York, NY: Adidas’ popular RPT-01 sport headphones are being reimagined by celebrity stylist and Adidas Run Club captain Kwasi Kessie for a first-of-its-kind collaboration, inspired by the persevering energy of New York City this year. Directed by Sam Sulam, and produced by ANDRE BATO FILMS, the collaboration’s film is a direct response to the debate on whether the Big Apple had lost its spark and become a ghost town due to the COVID-19 pandemic. You can see Kessie’s process and admiration for the city he’s from come to life in this new video that coincides with the headphones release.

Team

Director: Sam Sulam
Creative Director: Nicholas Rotondi
Creative Consultant: Andre Bato
Executive Producer: Maximilian Kurzweil
Director of Photography: Michael Faller
Color Grade: Josh Bohoskey @ THE MIlLL NY
Sounds treatment: JEAN
Agency: M&C SAATCHI NEW YORK

Services

Creative Direction
Production
Post Production
Sound Design

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